Manuals & Layout

Instructions for a blind that sets up more than one way

An instruction and safety manual for an outdoor gear brand’s hunting blind that can be reconfigured in the field: setup, takedown and alternate layouts.

Client

Outdoor gear brand

Format

Printed instruction & safety manual

Covers

Setup, takedown, alternate configurations

Tools

InDesign, Illustrator, Photoshop

The challenge

This blind’s selling point is its flexibility: the roof unzips and the walls can be reoriented for different setups. That flexibility only matters if a first-time user can follow every option.

What I did

  • Built the manual around a 12-step photo sequence, from unpacking to the finished blind
  • Toned each step photo to grayscale and added arrow callouts so every motion is obvious at a glance
  • Documented each alternate configuration, including removing the roof and reorienting the walls
  • Kept each step to a single line of text so the photo does the explaining

The result

A visual guide a first-time user can follow step by step, including the less obvious reconfigurations that set this blind apart.

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Hiring for a marketing, creative or brand role, or have a project in mind? Send a note and I’ll reply within one business day.

Prefer email? matt@mattbruns.com