Manuals & Layout

Tent instructions that ship in the box

Assembly guides for a line of private-label camping tents sold through online sporting goods retailers, from photo shoot to print-ready PDF.

Client

Outdoor gear brand

Sold through

Online sporting goods retailers

My role

Illustration, photography, writing, layout

Tools

Illustrator, InDesign, Photoshop

The challenge

Each tent in the line needed clear assembly instructions that the manufacturer could print and pack with every product, so customers could set up without calling for help.

What I did

  • Illustrated the setup steps in Illustrator from reference photos, so each step reads cleanly without a cluttered background (the truck tent guide, top)
  • Drew vector icons for every part in the package contents list
  • Used step photography on earlier guides in the line, such as the base camp tent (below)
  • Wrote the instructions and laid out each guide in InDesign, including English, Spanish and French safety warnings

The result

A consistent instruction system across the tent line, delivered as print-ready PDFs that go straight to the factory for printing and packing. I produce three or four new guides a year.

Let's talk.

Hiring for a marketing, creative or brand role? I’d love to hear about it.

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Let's talk.

Hiring for a marketing, creative or brand role, or have a project in mind? Send a note and I’ll reply within one business day.

Prefer email? matt@mattbruns.com