In 2021, the alignment product line underwent a comprehensive rebranding and restructuring initiative, including the introduction of a new naming system. As part of this transformation, my role entailed translating the new marketing content and imagery provided by the marketing department into captivating product brochures for the four products within the line.
The design of these brochures was meticulously crafted to spotlight the unique features of each product, with a particular emphasis on the industry-first build-your-own application flexibility and the inherent advantages and simplicity of the series compared to competitors.